Sarah Doherty

Always thinking. Always dreaming.

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  2. Marketing Principles

    Peter Drucker once said, “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.”

    And you know what? He is absolutely right. How do companies get ahead in this day and age? Either by coming out with some really cool product that everyone has to have or marketing the hell out of their current line. Or a combination of both.

    I want to be an innovator. I want to help create and push products to their max. But at the same time I don’t want to be one of those people that has succumbed to the typical American lifestyle, forgetting what truly makes us human.

    I want to innovate and market something good. Give me a product, and watch me run.

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